It all starts with a feeling, somewhere deep inside, a place that you rarely access. To start, it just sounds a bit like a dull hum, some light teeth grinding, then before you know it, you're shooting up out of your chair shouting, "NO Brian, we cannot 'just make it a quick %^&ing video.' NOTHING you have ever suggested has been quick."

The Benchmark is here to help you avoid such career-limiting moves. Let's face it — as much as we all love this industry and want to make change. We know Brian is 'in charge' but isn't always the fastest-moving mammal in the herd, and we've all got rent to pay.

So take that frustration and use it as an opportunity to hold up a mirror to the absurdities we've inadvertently normalised in our industry. Along the way we might be reminded there's a better way to work, or a different way of thinking. We might finally accept that our pillows have been through enough — and instead, introduce some small act of rebellion against the status quo.